There are two well known adjusted yards per attempt formulas, which easily reduce to simple scoring models. The first is the equation  introduced by Carroll et al. in “The Hidden Game of Football“, which they called the  New Passer Rating.

(1) AYA = (YDs + 10*TDs- 45*INTs)/ ATTEMPTS

And the Pro Football Reference formula currently in use.

(2) AYA  = (YDs +20*TDs – 45*INTs)/ATTEMPTS.

Scoring model corresponding to the THGF New Passer Rating, with opposition curve also plotted. Difference between curves is the turnover value, 4 points.

Formula (1) fits well to a scoring model with the following attributes:

• The value at the 0 yard line is -2 points, corresponding to scoring a safety.
• The slope of the line is 0.08 points per yard.
• At 100 yards, the value of the curve is 6 points.
•  The value of a touchdown in this model is 6.8 points.

The difference, 0.8 points, translated by the slope of the line,  (i.e 0.8/0.08) is equivalent to 10 yards. 4 points, the value of a turnover, is equal to 50 yards. 45 was selected to approximate a 5 yard runback, presumably.

Pro Football Reference AYA formula translated into a scoring model. Difference in team and opposition curves, the turnover value, equals 3.5 points.

Formula (2) fits well to a scoring model with the following attributes:

• The value at the 0 yard line is -2 points, corresponding to scoring a safety.
• The slope of the line is 0.075 points per yard.
• At 100 yards, the value of the curve is 5.5 points.
• The value of a touchdown in this model is 7.0 points.

The difference, 1.5 points, translated by the slope of the line,  (i.e 1.5/0.075) is equivalent to 20 yards. 3.5 points, the value of a turnover, is equal to 46.67 yards. 45 remains in the INT term for reasons of tradition, and the simple fact this kind of interpretation of the formulas wasn’t available when Pro Football Reference introduced their new formula. Otherwise, they might have preferred 40.