In Brian Burke’s recent roundup, he references a Fifth Down blog article on Rex Ryan’s philosophy of offense, one where running is heavily emphasized and the yardage? Not so much. He then says that as an offensive philosophy, it seems to be “ridiculous”, except in the metaphoric sense of a boxer, with a jab, using the run to keep an opponent off balance, so that he can lay out the “killing blow”.
I tend to think that Brian’s boxing metaphor is, at best, an incomplete picture. For one, he doesn’t see the jab as a knockout punch, but for Muhammad Ali, it was. Another point is the jab is fast, elusive, confusing. By contrast, the run is a slow play, and there is nothing particularly elusive or confusing about the run. Rex-like coaches often run when it is most expected.
The way Rex is using the run, in my opinion, is closely tied to the way Bill Parcells used to use the run, especially in the context of Super Bowl 25. This New York Times article, about Super Bowl 25, details Parcells’ view of the philosophy neatly.
Parcells' starting running backs averaged about 3.7 ypc throughout his NFL coaching career.
To quote Bill:
“I don’t know what the time of possession was,” the Giants’ coach would say after the Giants’ 20-19 victory over the Buffalo Bills in Super Bowl XXV. “But the whole plan was try to shorten the game for them.”
The purpose, of course, is time control, optimizing time of possession, and thus reducing the opportunity of the opposing offense to have big plays. It’s a classic reaction to an opponent’s big play offense, to their ability to create those terrific net yards per attempt stats .
Note also Rex is primarily a defensive coach. If the game changing, explosive component of a football team is the defense, doing everything to suppress the opponent’s offense only hands more tools to the defensive team. It forces the opponent’s offense to take risks to score at all. It makes them go down the field in the least amount of time possible. It takes the opponents out of their comfort zone, especially if they are used to large, early leads.
The value of time, though, is hard to quantify. Successful time control is folded into stats like WPA, and thus is highly situation dependent. The value of such a strategy is very hard to determine with our current set of analytic tools. Total time of possession no more captures the real value of time any more than total running yards captures the real value of the running game in an offense.
Chris, from Smart Football, says that the classic tactic for a less talented team (a “David”) facing a more talented team (a “Goliath”) is to use plenty of risky plays, to throw the outcome into a high risk, high reward, high variance regime. The opposite approach, to minimize the scoring chances of the opposition, is a bit neglected in Chris’s original analysis, because he assumed huge differences in talent. However, he explicitly includes it here, as a potential high variance “David” strategy.
It’s ironic to think of running as the strategy of an underdog, but that’s what it is in this instance. New England is the 500 pound gorilla in the AFC East, ranked #1 on offense 2 of the last 4 years, and that’s the team he has to beat. And think about it more, just a college analogy for now: what teams do you know, undersized and undermanned, that use a ground game to keep them in the mix? It’s the military academies, teams like Army, Navy, and the Air Force, using ground based option football.
 The down side of a loose attitude towards first and second down yardage is that it places an emphasis on third down success rate, and thus execution in tough situations.